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Out of all the women in business, we are extremely proud and honored to have Senior Vice President, International Sales of Telebrands, Poonam Khubani, as one of Forbes Women Business Leaders in America. Forbes magazine is one of the most widely read business magazines in the world, featuring original articles on finance, industry, investing, and marketing topics. Poonam’s article portrays her qualities that stand out from so many others, making her a Business Leader of America.
Poonam was born in India, and prior to moving to the United States, the former actress worked in Bollywood, hosted TV Asia, anchored Hindi news for ITV, produced films, and wrote and recorded chart-topping Bollywood and pop songs. Immersed in the Indian culture, the political science major speaks three different Indian dialects, as well as Spanish and English. As Senior Vice President of Telebrands, the leading DRTV industry in the world, Khubani has had a vital role in expanding the DRTV market internationally. Poonam says, ” ‘An understanding of political and regulatory forces, nuances of the languages, the economic environment, and lifestyle preferences of the target consumer drives every decision we make. These factors impact everything from product selection and manufacturing to marketing and distribution.’” Khubani is extremely careful of the country’s culture of which Telebrands products enter, and she is successful in driving the sales in those countries. In 2014 alone, Telebrands will have over 20 products being sold in 140 countries on 5 continents. How impressive is that? What is the reason for Telebrand’s international success? It all stems from Khubani’s earned trust in her partners because she always provides honest evaluations of the product’s potential and develops plans that help avoid pitfalls in unfamiliar markets.
If you have a product that has a broad mass market appeal, then getting in touch with Poonam Khubani would be your best bet for success. As a Women Business Leader in America, she is an irreplaceable player in the world of business, and we are so grateful to have her guidance in the most successful DRTV company in the world.